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5 Secrets Behind 'Only The Brave': The Fragrance, The Foundation, And Renzo Rosso's Billion-Dollar Empire

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As of December 2025, the phrase "Only The Brave" transcends a simple motto; it is the core philosophy of a global fashion empire, a new iconic men's fragrance, and a powerful philanthropic movement. This concept, originally popularized by the striking Diesel men's fragrance bottle shaped like a clenched fist, has been dramatically revitalized with the launch of the new Only The Brave Eau de Parfum (2025), solidifying its place as a cornerstone of the OTB Group's identity. This deep dive uncovers the five essential secrets behind this powerful brand, from its olfactory notes to its massive social impact, providing the freshest, most up-to-date information for enthusiasts and industry observers alike. The journey of Only The Brave is inextricably linked to the vision of entrepreneur Renzo Rosso, the founder of the OTB Group, whose unconventional approach to fashion and business has always championed the bold and the non-conformist. The Eau de Parfum launch this year is not just an upgrade to the classic Eau de Toilette; it is a declaration of renewed strength and modern courage, mirroring the ambitious strategy of the entire OTB conglomerate.

The Only The Brave Universe: An OTB Group Profile

The term Only The Brave (OTB) is the official name of the international fashion group founded by the Italian industrialist Renzo Rosso. The group operates as a dynamic hub for various global, unconventional brands, all united under a common philosophy of daring and innovation. This structure allows for a cross-pollination of creativity and resources, ensuring each brand maintains its unique identity while benefiting from the strength of the collective.

Renzo Rosso and the OTB Group's Portfolio

Renzo Rosso, a figure known for his visionary management and creative daring, established Diesel in 1978 and took full control of the brand in 1985. The OTB Group, which stands for Only The Brave, has since grown into a powerhouse. The group’s current portfolio is a testament to its commitment to high-end, avant-garde fashion. Key brands under the OTB Group umbrella include:
  • Diesel: The original, iconic denim and lifestyle brand.
  • Maison Margiela: The highly influential Parisian avant-garde fashion house.
  • Jil Sander: Known for its minimalist, sophisticated design.
  • Marni: Celebrated for its experimental and colorful aesthetic.
  • Viktor&Rolf: The Dutch fashion house known for conceptual glamour.
The OTB Group also includes the manufacturing platform Staff International and the children's wear specialist Brave Kid. This extensive network provides the foundation for the Only The Brave message to resonate across multiple sectors of the luxury and lifestyle market.

Decoding the Scent of Courage: Only The Brave Eau de Parfum (2025)

The launch of the Only The Brave Eau de Parfum in 2025 marks a significant chapter in the fragrance’s history, reinventing the original Eau de Toilette which was first released in 2009. This new concentration is positioned as a more powerful, sensual, and long-lasting Leather fragrance for men. The iconic bottle, shaped like a clenched fist, remains a powerful symbol of self-determination, strength, and courage.

The New 2025 Olfactory Profile

The Eau de Parfum version deepens the scent profile, moving from the original's citrus-oriental signature to a richer, more profound woody-oriental family with a sensual suede accord. The complex layering of notes is designed to evoke a sense of modern masculinity and daring. The key scent notes of the 2025 Eau de Parfum include:
  • Top Notes: An energizing and fresh start featuring Coriander, Mandarin, and bright Primofiore Lemon.
  • Heart Notes: Aromatic depth is added by Lavender and Clary Sage, with the addition of Labdanum and Rosemary in the overall composition.
  • Base Notes: The sensual and powerful foundation, defined by a rich Suede Accord and the warmth of the Woody Olfactory Family, giving it a distinctive leather trail.
This reformulation is a strategic move to appeal to a new generation of consumers looking for a signature scent that is both bold and sophisticated, embodying the 'brave' attitude of the Diesel brand.

Beyond Fashion: The Global Impact of the OTB Foundation

The most profound aspect of the Only The Brave philosophy is its commitment to social responsibility through the OTB Foundation. Established in 2006, the non-profit organization is the philanthropic heart of the OTB Group, channeling its resources into humanitarian and social development projects worldwide. The foundation's mission is highly focused: to ensure that funds reach the beneficiaries directly with minimal dispersion, maximizing the social impact of every donation.

A Legacy of Brave Actions for a Better World

The OTB Foundation focuses on three core selection criteria for its projects: innovation, direct social impact, and long-term sustainability. This rigorous selection process ensures that the foundation's efforts lead to meaningful and lasting change. To date, the foundation has made a significant global impact:
  • Total Projects: The OTB Foundation has invested in over 380 social development projects.
  • Beneficiaries: These projects have directly benefitted the lives of approximately 380,000 people globally.
  • Key Areas: Their work spans crucial sectors, including Gender & Human Rights, Social Development, and Youth & Child Welfare.
A major ongoing initiative is the "Brave Actions for a Better World" grant, which invites applications for projects that focus on social and work integration, financial autonomy, and empowerment. This grant directly reflects the OTB philosophy of empowering individuals to be brave enough to change their own circumstances. Furthermore, the OTB Group’s children's wear specialist, Brave Kid, has committed to donating 1% of its total website orders starting January 1, 2025, directly supporting the foundation's work. This integrated approach demonstrates how the Only The Brave ethos is woven into the commercial fabric of the entire conglomerate. The story of Only The Brave is far more than a marketing slogan for a bottle of cologne. It is the narrative of a massive corporate entity—the OTB Group—that uses its global influence to promote individuality, creative freedom, and substantial philanthropic action. Whether through the bold scent of the new Eau de Parfum or the life-changing work of the OTB Foundation, the message remains clear: courage is the ultimate catalyst for change.
5 Secrets Behind 'Only The Brave': The Fragrance, The Foundation, and Renzo Rosso's Billion-Dollar Empire
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