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The $20 Secret: 7 Things You Didn't Know About Hailey Bieber's Viral Erewhon 'Skin Smoothie'

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The viral "Hailey Bieber Smoothie" has become a cultural phenomenon, transforming a simple beverage into a $20 status symbol and a global beauty obsession, but the story behind the famous drink is constantly evolving. As of late 2024 and early 2025, the drink—officially the Strawberry Glaze Skin Smoothie at Erewhon—continues to dominate social media feeds, promising the model's signature "donut-glazed" complexion from the inside out. This deep dive reveals the most current, unique details, including the exact ingredients, the hefty price tag, and the recent controversy over why the high-end grocer removed her name from the menu.

The collaboration between model and Rhode skincare founder Hailey Bieber and the luxury Los Angeles-based grocery chain Erewhon first launched in 2022 and quickly exploded in popularity, cementing its place as one of the most talked-about celebrity wellness products of the decade. The smoothie is more than just a blend of fruits; it's a strategic mix of skin-supporting ingredients like collagen and sea moss, designed to complement her skincare brand, Rhode. Understanding the full breakdown of this iconic drink provides the key to replicating its benefits without draining your wallet.

Hailey Rhode Bieber: A Quick Profile

Hailey Rhode Bieber (née Baldwin) is an American model, socialite, creative director, and businesswoman who has leveraged her high-profile status to become a major figure in the beauty and wellness industries. Her influence is global, making her collaborations, like the Erewhon smoothie, instant viral successes.

  • Full Name: Hailey Rhode Bieber (née Baldwin)
  • Born: November 22, 1996
  • Birthplace: Tucson, Arizona, U.S.
  • Occupation: Model, Socialite, Creative Director, Entrepreneur
  • Known For: High-fashion campaigns, viral social media presence, and her skincare brand, Rhode.
  • Family: Daughter of actor Stephen Baldwin; married to Canadian singer Justin Bieber.

The Viral Strawberry Glaze Skin Smoothie: Ingredients and Benefits Breakdown

The Erewhon smoothie, originally named the "Hailey Bieber Smoothie" and now simply the "Strawberry Glaze Skin Smoothie," is a complex blend that goes far beyond a standard fruit drink. Its high price is justified by the inclusion of several premium, skin-focused ingredients, which are the driving force behind its "donut-glazed skin" promise.

The smoothie is structured in three distinct parts: the base smoothie, the coconut cream swirl, and the specialized additives.

The Core Ingredients List

The official Erewhon version, and the most accurate copycat recipes, contain the following key entities:

  • Frozen Strawberries: Provides a rich source of Vitamin C and antioxidants, crucial for collagen production and fighting free radical damage.
  • Banana: Adds natural sweetness, creaminess, and essential potassium.
  • Avocado: A source of healthy fats (monounsaturated) which are vital for skin elasticity and moisture retention, contributing to the 'glazed' look.
  • Dates: Used as a natural sweetener, replacing refined sugars.
  • Vanilla Almond Milk: The liquid base, often selected for its lower calorie and dairy-free profile.
  • Vanilla Collagen Powder: The star skin-supporting ingredient. Collagen peptides are believed to improve skin hydration, elasticity, and reduce the appearance of fine lines.
  • Sea Moss Gel: A trending superfood packed with minerals, often touted for its detoxifying and skin-soothing properties.
  • Hyaluronic Acid: A powerful humectant (moisture-binding ingredient) often added to the formula to boost hydration in the skin.

The Signature Coconut Cream Swirl

What makes the smoothie visually unique is the distinctive pink and white swirl that lines the cup. This "glaze" is created using a blend of coconut cream, often mixed with a strawberry glaze or puree, which gives the drink its rich, indulgent texture and flavor, mimicking the look of a glazed donut.

7 Shocking Facts and Latest Updates on the Viral Smoothie

The longevity of the Strawberry Glaze Skin Smoothie's popularity is due to its continuous relevance and the fresh updates surrounding its production and marketing. Here are the most current details you need to know:

1. The Name Change: Erewhon Dropped "Hailey Bieber"

In a significant update, Erewhon reportedly removed Hailey Bieber's name from the official menu listing in late 2024 or early 2025, though the recipe remains the same. The drink is now officially referred to as the "Strawberry Glaze Skin Smoothie." This change occurred after the initial limited-time collaboration ended, allowing Erewhon to keep the popular product on the menu permanently without the continuous celebrity licensing attached, although it remains heavily associated with the model.

2. The Price Point Remains Sky-High

Despite the name change, the price has not dropped. The smoothie consistently costs between $17 and $20, depending on the Erewhon location and any seasonal price adjustments. This high price is largely attributed to the use of premium, organic ingredients, the specialized functional additives (collagen, sea moss), and the Erewhon brand's luxury positioning.

3. It’s a Direct Tie-In to Rhode Skincare

The entire concept of the smoothie is a genius piece of topical marketing for Hailey Bieber’s skincare brand, Rhode. The "Strawberry Glaze" is a reference to her popular 'Glazing Milk' and 'Peptide Glazing Fluid' products, positioning the smoothie as an "ingestible skincare" item that delivers the same glowing effect from the inside out.

4. The Collagen Source is Key

The original Erewhon recipe features a specific vanilla-flavored collagen peptide powder. Collagen is the most abundant protein in the body, and ingesting it is a major trend in beauty wellness, with proponents suggesting it supports skin, hair, and nail health. The vanilla flavor is critical to the smoothie's overall taste profile.

5. The Controversial Sugar Content

While marketed as a health and skin-focused beverage, the smoothie is high in natural sugars due to the inclusion of bananas, strawberries, and especially the dates. Copycat recipes often highlight this, urging consumers to be mindful of the sugar content if they are drinking it daily, especially when compared to a low-sugar green smoothie.

6. The "Copycat" Recipe Craze

Due to the prohibitive $20 price, the "Hailey Bieber Smoothie" has spawned thousands of viral copycat recipes across TikTok and Instagram. These dupes aim to replicate the taste and skin benefits for a fraction of the cost, often using substitutes like vegan collagen, Greek yogurt for protein, and cheaper alternative superfoods. This trend is a major reason for the smoothie's continued cultural relevance.

7. The Inclusion of Sea Moss

The addition of sea moss gel is a unique functional food entity in the recipe. Sea moss (Irish moss) is an algae rich in essential minerals, including iodine, and is frequently used in wellness circles for its purported benefits to gut health and immunity, which are indirectly linked to skin clarity. This ingredient elevates the smoothie beyond a simple fruit blend.

The $20 Secret: 7 Things You Didn't Know About Hailey Bieber's Viral Erewhon 'Skin Smoothie'
hailey bieber smoothie
hailey bieber smoothie

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